February 18 - 21, 2027

Where Elegance Meets Adrenaline on Frozen Ground

Ice Run – Walloon is a bold reimagining of the concours experience—transported from manicured fairways to the dramatic, frozen expanse of Walloon Lake, Michigan. Set in the heart of Northern Michigan’s most refined winter landscape, the event unfolds against a backdrop of snow-covered pines, crystalline waters turned to glass, and the quiet sophistication of one of the Midwest’s most exclusive lakefront enclaves.

Inspired by the legendary winter motoring culture of St. Moritz and elevated through a distinctly American lens, this is not simply a car show. It is a curated alpine destination where heritage, engineering, and performance converge in an environment defined by natural beauty and understated luxury.

Positioned along the shoreline of Hotel Walloon, guests experience a seamless blend of extreme hospitality and elemental drama—heated VIP lounges overlooking the ice, champagne served fireside, and rare automobiles staged in cinematic formation across the frozen lake.

The Ice Run blends heritage, performance, and spectacle into a fully immersive winter destination experience. Historic icons and modern exotics are not only displayed—they move. They breathe. They perform across a professionally engineered ice circuit carved directly into the lake’s surface.

A celebration of motion.

A stage carved from winter.

A luxury experience defined not only by the machines—but by the extraordinary Northern Michigan setting that frames them.